Enterprise expertise,
small business focus

Hi, I'm Alex

I started my career in customer success and sales at early-stage startups, where I learned firsthand what slows growing businesses down. Then I spent 6 years building and advising on the global data program for Amazon's Commercial Real Estate Division—designing automation systems that eliminated manual workflows and saved thousands of hours annually. Now I bring that same methodology to small and mid-sized businesses.

Here's what that experience taught me:

The automation strategies that work for Fortune 500 companies work even better for small businesses—they just need someone who knows how to right-size them.

Why I Started Lamplight Ops

I wanted to bring enterprise-grade automation to businesses where the impact is immediate and personal. Where saving 15 hours a week doesn't just improve a metric—it gives a founder their evenings back with their family.

That matters more to me than optimizing another corporate process.

How I Work

Speed over perfection

Launch quickly, iterate as needed

Simple over complex

Use proven tools, not experimental tech

Value over hours

Focus on outcomes, not time spent

Honesty over sales

If automation won't help, I'll tell you

Wondering if your workflow could be automated?

Let's find out together. A quick conversation is all it takes to see where the opportunities are.